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Helping Brands Win

We win when our clients win.  See how more and more brands are using Accretive’s suite of offerings to win with out-of-home advertising.  Whether your goal is overall awareness or lower funnel direct response, Accretive has the experience and know how to help.

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Real World Results: Travel

Objective: Generate destination awareness, consideration, and intent among leisure travelers and Casino gamers

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Tactics: Reach local and regional travelers in feeder markets for two prime destination resorts utilizing targeted digital roadside and place-based media
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  • Web Visitation: +329%

  • Foot Traffic: +397% 

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Real World Results: Gaming

Objective: Drive consumers to buy tickets to live expo in support of popular video franchise

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Tactics: Digital billboards with mobile retargeting targeted to gamers and cosplayers

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  • Web Visitation: +507%

  • Conversion Rate: .27%

  • Combined Lift: 5x

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Real World Results: Retail

Objective: Drive foot traffic to retail locations in three key markets to stimulate sales

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Tactics: DOOH targeting competitive shoppers and value-oriented shoppers within three miles of stores (and primary competitive store) utilizing roadside & transit media

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  • Store Visits: +131%

  • Purchase Intent: +22%

  • Awareness: +33% 

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Real World Results: Automotive

Objective: Drive awareness of new vehicle refresh

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Tactics: Digital Out-of-Home, in-market luxury auto shopper across airports

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  • Purchase Intent: +96%

  • Awareness: +68%

  • Consideration: +52%

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Real World Results: Healthcare

Objective: Drive awareness of health/mental health service programs

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Tactics: Digital Out-of-Home video, targeted to specific cohort and their family and friends; focus on gas stations, convenience stores, pharmacy, and grocers in targeted zip code clusters
 

  • ​Recommendations: +81%

  • Unaided Awareness: +67%​

  • Post Ad Intent: +65%

Real World Results: Travel

Objective: Generate visits during the summer months amongst business and leisure travelers

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Tactics: DOOH targeting budget business and family leisure travelers during summer months; adding ‘staycation’ filter across US and Canada – utilizing digital billboards and gas station video

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  • ​U.S. Foot Traffic: +233% 

  • CA Foot Traffic: +68%

  • Combined Lift: 3x 

  • HSMAI Adrian Award

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Real World Results: Automotive

Objective: Support launch of new electric vehicle in the US with targeted digital billboard and mall campaign to drive awareness, intent, and pre-orders

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Tactics: Reach eco-conscious consumers within 10-miles of brand kiosk locations in and outside of mall locations.  Utilized targeted digital billboards and a variety of mall executions to create unique engagement across different valuable audiences in 5 key markets

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  • Web Visitation: +269% 

  • Test Drives: +240% 

  • Pre-Orders: +155%

Real World Results: QSR

Objective: Drive consumers in store to regional quick serve restaurant to enjoy promotional deal

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Tactics: Reach frequent “fast foodies” with promotional messaging on targeted billboards and at gas stations within 5 miles of participating QSR locations during promotional window 

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  • Foot Traffic: +346% 

  • New Visit CVR: 4.32% 

  • Stores Supported: 130

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Real World Results: CPG

Objective: Drive product awareness, interest and trial of specialty consumer packaged good product across specific grocers and big box retailers in the US

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Tactics: Reach primary household purchaser of specific product category within two miles of participating retailers.  Utilized targeted billboards, EV charging stations, malls, gas stations, and grocers to induce trial when consumers already had wallets in hand and in purchasing state-of-mind

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  • Brand Awareness: +119%

  • Favorability: +41%

  • Purchase Intent: +20%

Real World Results: Sports Book

Objective: Drive new account sign-ups and first time deposits for a leading Online Sportsbook

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Tactics: Reach avid sports fanatics and sports bettors in key states across billboards, sports bars, and other contextually relevant venues
   

  • Web Lift: +329% 

  • Cost per Web Visit: $1.80    

  • New Accounts: +216% 

  • Cost per New Account: $26

  • First Time Deposits: +126%    
     

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Real World Results: Cannabis

Objective: Utilize OOH to drive consumers to partner dispensaries and online to search for products for delivery

 

Tactics: Combination of static and digital roadside, programmatic place-based screens in convenience, bars, and liquor stores

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  • Web Lift: +136%    

  • Online Sales: +639%    

  • 8.5x More Exposed Conversions        

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Real World Results: E-Commerce

Objective: Drive New Account creation and online sales for leading deal site

    

Tactics: Reach value-conscious consumers in 4 key markets across high-value psychographic segments using combination of roadside and place-based digital boards    

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  • Web Lift: +24% 

  • Cost per Web Visit: $.79 

  • New Accounts: +61%

  • Cost per New Account: $12    

  • Online Sales: +47%

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Real World Results: Retail

Objective: Drive app downloads for National Gas Station Chain to promote sales, promotions and increase visitation frequency

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Tactics: Utilize high impact Billboards, select Train Stations and various place-based formats to reach A18-44, Gas Station Pumpers, Mobile Wallet Users within 5 mile radius of client's stations

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App downloads: +248%    

Conversion rate: .30%    

3x + Conversion Volume    

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Real World Results: Fast Casual Restaurants

Objective: Drive traffic to store locations and restaurant website

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Tactics: Utilize high impact DOOH reaching health conscious consumers across Billboards, Urban Panels, and Gas Stations

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  • Foot Traffic: +73%

  •  Visitation Rate: 6.3%

  •  Stores Supported: 158        

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Real World Results: Retail/Travel

Objective: Track Visitors and Current Residents to drive visits to Major Grocery Store Chain

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Tactics: Reach leisure family travelers focused on Beaches and Theme Parks by utilizing high impact DOOH across Billboards and Mobile retargeting during the timeframe of 8am-8pm

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  • Foot Traffic: +33%    

  • Store Visitation Rate: Increased 1.2%    

  • Stores Supported: 826    

Real World Results: Real Estate

Objective: Drive potential home buyers and real estate agents to visit new home development website 

   

Tactics: Reaching Affluent Home Buyers & Real Estate Agents by Utilizing high impact DOOH across Billboards, Gas Stations, Malls, Convenience, EV Charging stations

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  • Web Lift: +229%

  • Lead Gen: +356%    

  • Cost per Web Visit $4    

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Real World Results: Professional Sports Team

Objective: Drive ticket sales to the the sports arena during game times

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Tactics: Reach avid sports enthusiasts; NBA Fans. Utilize targeted DOOH across Billboards, Sports Bars, Gyms, Movie Theaters    

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  • Web Lift: +153%    

  • Foot Traffic: +70%    

  • Visitation Rate: .62%

Real World Results: Automotive

Objective: Increase brand awareness of automotive brand tied to custom programming in airports

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Tactics: Utilize a mobile survey app to administer surveys to consumers in both exposed (test) and unexposed (control) groups to measure DOOH ad effectiveness based on a campaign's timing and screen locations; providing metrics across brand and product awareness, favorability and intent to purchase 

   

  • Brand Awareness: +130%    

  • Favorability: +20%    

  • Purchase Intent: +15%    

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