By Craig Benner, Founder & CEO, Accretive Adtech has collectively decided that the future is AI. That works out well, because it turns out everyone already has some. Every platform has an agent, every pitch deck features a chatbot screenshot, and every demo includes a model politely explaining things it barely understands with extraordinary confidence. The technology is impressive, but it’s no longer special. Large language models (LLMs) are now interchangeable commodities. A

Los Angeles, CA (March 2, 2026) – While 59% of marketers plan to increase OOH budgets in 2026 – either moderately (+5% to +15%) or significantly (+15% or more) – most are still allocating less than 5% of total media budgets to the channel.  That’s according to new research from OOH data and technology company Accretive, which surveyed 120 senior leaders at brands and agencies. The findings reveal that the channel’s path to growth is currently hindered  by barriers such as lim

At Vistar Media, we team up with a variety of companies to help brands and marketers realize the possibilities of out-of-home (OOH) advertising. One of our strategic partners  is Accretive , which leverages its programmatic expertise to execute data-driven, measurable digital out-of-home (DOOH) campaigns through our platform.  To highlight this partnership, we recently connected with Craig Benner , Chief Executive Officer at Accretive. Continue reading to learn more about Ac