Solutions
Accretive provides advertisers with three highly effective ways to succeed with out-of-home. Whether the goal is targeting consumers more efficiently in the physical world, measuring the impact of the channel across a variety of metrics, or delivering on the impact of programmatic digital out-of-home, Accretive has a solution to help your brand win.
Programmatic DOOH
Media Execution
Bespoke Consumer Data Exclusively for Out-of-Home
Measure Out-of-Home as
Easily & Efficiently as Online
Accretive Media: Programmatic DOOH Media Execution
Accretive Media™ is a marketers’ one stop shop to execute programmatic DOOH media. We maintain a network of 750K+ screens across the U.S. including: Billboards, Airports, Bus Shelters, Bars, Casual Dining, EV Charging Stations, Office Buildings, Gyms, Doctor’s Offices, Malls, Retail, Subways, Taxis, Train Stations and more.
The Accretive Media offering allows brands to execute campaigns efficiently and effectively against any marketing objective, utilizing its unparalleled access to unique Accretive Audiences™ OOH data and the patented Accretive Outcomes™ OOH measurement platform.
Two Execution Models
Managed Service - Tell us your budget and goals and our Account Management team will deliver you results.
Programmatic Guaranteed - Execute Accretive Media through your own DSP utilizing curated Accretive Media Deal IDs
Why Programmatic DOOH?
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The Modern Consumer spends 70% of their time outside the home
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Mobile is the preferred content consumption device
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Attention span is down 40% since 2000
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Consumers seek connection - not intrusion
Accretive Audiences: Bespoke Consumer Data Exclusively for Out-of-Home
Accretive Audiences™ are highly curated, privacy compliant consumer data segments specifically tailored to maximize the impact of out-of-home advertising. Leveraging Accretive’s people-based data targeting approach, advertisers now have the opportunity to reach purpose-built, custom out-of-home segments across any US out-of-home screen.
Finally! Audience data built for the out-of-home market by out-of-home marketers…
Consumer behavior in the real world is strikingly different than that of the digital world.
As a leading digital out-of-home data and technology provider, Accretive Media understands this.
Targeting Categories
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Demographics
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Online / Offline Behaviors
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Media Consumption Behaviors
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Purchase Behaviors
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Multi-Variant Segments
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Custom Segments
Accretive’s data team is available to build segments to reach any and all consumers based on a client’s communications goals.
Accretive Outcomes: Measure the Out-of-Home Channel as Easily & Efficiently as Online
Accretive Outcomes™ is the first and only measurement and analytics solution purpose-built for the out-of-home advertising channel. Now, you can measure the effectiveness of your out-of-home advertising campaigns inclusive of all the metrics you care about. The process is simple. You tell us what you want to measure, provide us your campaign details, and the platform delivers accurate and actionable analytics.
Now you can understand the impact of your out-of-home investment across any screen, any format, and any platform... in near-real time.
Available analytics include:
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Reach & Frequency
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Gross Rating Points
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Web Reporting
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App Downloads
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Foot Traffic Analysis
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Customer Acquisition Costs
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Return on Ad Spend
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Online & Offline Sales
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Custom Attribution
How it works:
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Define Success Measurement Plan; Pick KPIs most important to you
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Deploy Accretive Outcomes™ pixel on your website and/or SDK of mobile app you would like to measure*gns based on performance data to maximize out-of-home investment
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Captured exposed consumer data based on OAAA-approved exposure methodology Exposure and pixel data is joined to Accretive's proprietary Out-of-Home Graph™, including proprietary POI database, 750,000+ OOH screens, 115M households, and location data from over 600M mobile devices
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Control groups are built utilizing randomized controlled trials (RCT) methodology, matching geo, demo, and behaviors of exposed cohort.
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Conversion rates of both groups are calculated, analyzed and modeled for campaign return on ad spend
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Attribution rules can be modified to align with other channels (lookback window, campaign baseline)
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Optimize campaigns based on performance data to maximize out-of-home investment
*Reach/Frequency and Foot Traffic does not require pixel deployment
