Accretive Outcomes

Accretive Outcomes™ is the first and only measurement and analytics solution purpose-built for the out-of-home advertising channel. Now, you can measure the effectiveness of your out-of-home advertising campaigns inclusive of all the metrics you care about. The process is simple. You tell us what you want to measure, provide us your campaign details, and the platform delivers accurate and actionable analytics.

Accretive Outcomes: Measure the Out-of-Home Channel as Easily & Efficiently as Online

Now you can understand the impact of your out-of-home investment across any screen, any format, and any platform... in near-real time.

Available analytics include:

Reach & Frequency
Gross Rating Points
Web Reporting
App Downloads
Foot Traffic Analysis
Customer Acquisition Costs
Return on Ad Spend
Online & Offline Sales
Custom Attribution

How it works:

Define Success Measurement Plan; Pick KPIs most important to you
Deploy Accretive Outcomes™ pixel on your website and/or SDK of mobile app you would like to measure
Captured exposed consumer data based on OAAA-approved exposure methodology Exposure and pixel data is joined to Accretive's proprietary Out-of-Home Graph™, including proprietary POI database, 750,000+ OOH screens, 115M households, and location data from over 600M mobile devices
Control groups are built utilizing randomized controlled trials (RCT) methodology, matching geo, demo, and behaviors of exposed cohort.
Conversion rates of both groups are calculated, analyzed and modeled for campaign return on ad spend
Attribution rules can be modified to align with other channels (lookback window, campaign baseline)
Optimize campaigns based on performance data to maximize out-of-home investment

*Reach/Frequency and Foot Traffic does not require pixel deployment