Los Angeles, CA (March 2, 2026) – While 59% of marketers plan to increase OOH budgets in 2026 – either moderately (+5% to +15%) or significantly (+15% or more) – most are still allocating less than 5% of total media budgets to the channel.  That’s according to new research from OOH data and technology company Accretive, which surveyed 120 senior leaders at brands and agencies. The findings reveal that the channel’s path to growth is currently hindered  by barriers such as limited quality and...

At Vistar Media, we team up with a variety of companies to help brands and marketers realize the possibilities of out-of-home (OOH) advertising. One of our strategic partners  is Accretive , which leverages its programmatic expertise to execute data-driven, measurable digital out-of-home (DOOH) campaigns through our platform.  To highlight this partnership, we recently connected with Craig Benner , Chief Executive Officer at Accretive. Continue reading to learn more about Accretive and how...

Advertising Veteran to Scale Solution Adoption as OOH Becomes Accepted as a Performance Channel Los Angeles, CA (January 7, 2026) – Accretive, an out-of-home (OOH) data and technology company, today announced the appointment of Scott Hansen as Chief Revenue Officer. Hansen has over two decades of experience leading sales strategies and driving growth for companies across the advertising industry. Since 2020, he has served as an advisor to Accretive, focused on business development and...