By Scott Hansen - CRO Accretive Media The car-buying journey is changing fast. Search still matters, but consumers are increasingly turning to AI tools for recommendations, comparisons and purchase guidance. That shift is making it harder for marketers to rely on traditional search metrics as the sole indicator of demand. A recent experience made this clear for me. My wife told me she needs a new car. The next day, she shared her “wishlist” and a few days later, I’m driving down I-75 and I...

By Scott Hansen - CRO Accretive Media New Era of Out-of-Home: Joining Accretive, the DOOH Performance Backbone If a brand wants reach, impact, and accountability in today’s fractured media landscape, their options are dwindling. Search and social compete ferociously in the same auction, warfare of rising CPMs, limited attention, “click-less” AI results, walled gardens, and privacy constraints. Streaming and CTV are often behind paywalls, subscription fatigue, ad-avoidance, tight measurement...