Accretive and Always On Data Announce Partnership to Expand Access to Real-World Audience Intelligence
Collaboration combines more than 500 Accretive Audiences across 20 verticals with Always On Data’s data commercialization and activation expertise
Los Angeles — October 28, 2026 — Accretive, an out-of-home data and advertising technology company, and Always On Data, a data and media execution partner, today announced a strategic partnership designed to make Accretive’s audience intelligence more accessible and actionable for brands, agencies, and platforms across the modern media ecosystem.
Accretive Audiences includes more than 500 distribution-ready, privacy-compliant segments spanning 20 verticals, including automotive, retail, food and beverage, travel, financial services, health and wellness, sports, and entertainment.
Rather than relying on a single signal for every targeting need, Accretive matches its methodology to the audience and campaign objective. Its segments draw on real-world visitation, demographics, geographic and civic signals, in-market intent, and carefully constructed combinations of multiple data sources.
Through the partnership, Always On Data will support the curation, packaging, commercialization, and activation of Accretive Audiences. The companies will work together to give buyers a clearer path from defining the right audience to activating it across programmatic, connected television, social, out-of-home, and other media channels.
“Accretive Audiences was built around a straightforward idea: buyers should understand what an audience represents, why it is relevant to their objective, and how to activate it with confidence,” said Scott Hansen, Chief Revenue Officer at Accretive. “Always On Data shares our commitment to clarity, trust, and practical execution. Their ability to connect data strategy with real activation makes them an ideal partner to help us bring these audiences to more brands and agencies.”
The partnership addresses a persistent challenge for media buyers: even strong audience data creates limited value if it is difficult to discover, interpret, or activate. Accretive brings the audience definitions, real-world intelligence, and methodology behind each segment. Always On Data brings its expertise in signal vetting, packaging, distribution, and media activation.
“The market doesn’t need more audience labels. It needs stronger signals, clearer methodology, and a practical path to performance,” said Joe Lyons, CEO and Founder of Always On Data. “Accretive brings deep expertise in real-world consumer behavior and an audience catalog built around genuine marketing objectives. Together, we can make that intelligence easier for buyers to access, apply, and measure across modern media.”
The partnership will support both ready-to-activate audience segments, custom audience development, and retargeting from Accretive’s visitation analytics. Brands and agencies can begin with a specific customer profile, competitive strategy, category behavior, or campaign objective and work with the companies to identify or create an audience suited to that brief.
“Our goal is to remove the friction between having a sophisticated audience strategy and putting that strategy to work,” Hansen added. “This partnership gives buyers more useful choices while preserving the rigor and transparency behind every audience.”
To learn more contact info@accretiveads.com.
About Accretive
Accretive is an out-of-home data and advertising technology company helping brands and agencies plan, activate, and measure more effective media. Its solutions include Accretive Media™, Accretive Audiences™, and Accretive Outcomes™, bringing audience intelligence, programmatic execution, and performance measurement together in one platform.
For more information, visit www.accretiveads.com.
About Always On Data
Always On Data powers smarter connection and commerce through alwa ys-active, intelligent data built for modern media. The company helps data owners commercialize valuable signals and enables marketers to use real-world behavioral data through curation, consulting, media supply, activation, and performance measurement.
For more information, visit www.alwaysondata.com.
